Business

Are you a Business Maniac? Prove it!

The Creative Branding Challenge is a competition that aims to test participants' creativity and branding skills by requiring them to

  • creatively write taglines for five different products,
  • design a logo for a specific product based on a given description.
  • suggest names for a set of products presented to them.
This competition will help participants hone their branding, marketing, and design abilities.

Event Type: Group
Team Size: 2-3

First Prize
Second Prize
6,000/-
3,000/-
Round 1: Creative Tagline Writing
  • Contestants will receive descriptions of five different products. They must come up with a creative and catchy tagline for each product.
  • Participants will have 3 hours to submit their taglines.
Round 2: Logo Design Challenge
  • Participants will be provided with a detailed product description of five products.
  • Only the traditional method such as drawing, painting, sketching etc. can be used for drawing the logo in a neat A4 size paper.
  • Participants can choose to design the logo of any two of the 5 products.
  • They must design a unique and visually appealing logo for the specified product.
  • Participants will have 3 hours to submit their logo.
Round 3: Product Naming Challenge
  • Contestants will be presented with images or descriptions of five different products.
  • They must suggest creative and memorable names for each product.
  • Participants will have 3 hours to submit their product names.
  • Originality & Creativity
  • Relevance & Connect
  • Overall Impact

Student Coordinator

Sachin 86839-06098
Saba 60061-19504

Group of two to four students, will be asked to create a marketing plan including creating a full-fledged creative campaign. Students have to present a conceptual ad of either a product or a service. Students will act out a TV/radio script/Visual Presentation to present ideas relevant on creating social awareness, etc.

Event Type: Group
Team Size: 2-4

First Prize
Second Prize
6,000/-
3,000/-
  • There is no fixed theme for the ads, but any film bordering on vulgarity/racism will be disqualified.
  • Ads should be an authenticated work. Any deviation from this rule will lead to disqualification.
  • The duration of the ad should be not be more than 2 minutes.
  • The production team should not exceed more than 5.
  • Ad should be made minimum with "5 Megapixel camera".
  • Completed ads must be submitted before (date specified) in mpeg (MPG, MPEG4) or .avi formats only.
  • Even if you are good in designing, you can showcase your talent.as for the first time animated ads are also entertained.
  • Use of copyrighted material isn't allowed.
  • The host University reserves the right to use the photographs submitted for evaluation for any publication purpose of the University.
  • Themes
  • Script/ Screenplay
  • Direction
  • Editing
  • Cinematography
  • Acting
Madhukar 74045-20585
Lakshay 79880-92101

Discover the Essence of Turncoat Debate: Challenge Your Perspectives!

Get ready to embark on a journey of self-competition: Turncoat Debate: Compete against Yourself! This unique event will put your attentiveness, creativity, and wit to the test as you step into the shoes of a debater who argues both for and against a given topic.

Event Type: Solo
Team Size: Individual

First Prize
Second Prize
3,000/-
2,000/-
  • Topic Assignment: The topic for each debate will be provided by the event host. Topics will be drawn by lots.
  • Speaking Time: Each participant has to speak 1 minute in favour of the topic while 1 minute against the topic.
  • The contestants have to switch over with the sound of a buzzer.
  • Contestant can speak either in English or in Hindi however, mixing of language is not allowed.
  • Content and Relevance
  • Communication Skills
  • Ease of Switch
  • Overall Impact

Student Coordinator

Sachin 86839-06098
Saba 60061-19504

The Corporate Aptitude Assessment (CAA) is a dynamic 90-minute test meticulously crafted to assess students' aptitude, reasoning, and communication prowess. It stands as an exceptional platform for participants to demonstrate their abilities, engaging in spirited competition on both national and regional fronts. CAA offers students a valuable chance to measure their preparedness for the corporate arena, providing invaluable insights into their strengths and areas where growth is possible.

CAA, in essence, presents a distinctive opportunity for students to not only appraise and enhance their skill set but also to immerse themselves in corporate-level challenges, forging a clear path toward a thriving career in the business world. This event is dedicated to empowering the upcoming generation of professionals with the essential tools required to excel in the demanding corporate landscape.
This test will have three sections:

  • Aptitude: 35 multiple-choice questions
  • Reasoning: 35 multiple-choice questions
  • English Comprehension: 30 multiple-choice questions
Event Type: Solo
Team Size: Individual

First Prize
Second Prize
3,000/-
2,000/-
  • Any student of Class VIII and above irrespective of any course or area of specialization can participate in this event.
  • This test will have three sections:
    • Aptitude: 35 multiple-choice questions
    • Reasoning: 35 multiple-choice questions
    • English Comprehension: 30 multiple-choice questions
  • Every correct answer will fetch 4 marks while every wrong answer will fetch -1 mark.
  • Use of Cell phones, books, any blue-tooth devices including watch will not be allowed.
  • An answer sheet will be given in which the student have to circle the correct option out of 4 to 5 options available.
  • There will be 30 Star-marked questions, 10 in each section. In case of tie, maximum number of correct answers given will be considered for deciding the ranks.
  • Scope of Aptitude: Simplification, Profit & Loss, Mixtures & Allegations, Simple Interest & Compound Interest & Surds & Indices, Work & Time, Time & Distance, Menstruation – Cylinder, Cone, Sphere, Data Interpretation, Ratio & Proportion, Percentage, Number Systems, Sequence & Series, Permutation, Combination & Probability
  • Scope of Reasoning: Logical Reasoning, Alphanumeric Series, Ranking/ Direction/ Alphabet Test, Data Sufficiency, Inequalities, Seating Arrangement, Puzzle, Tabulation, Syllogism, Blood Relations, Input-Output, Coding-Decoding
  • Scope of English Comprehension: Reading Comprehension, Cloze Test, Para jumbles, Word Usage, Word-Swap, Fill in the blanks, Error Detection, Error Spotting, Paragraph Completion, One word Substitution, Miscellaneous
  • Every correct answer will fetch 4 marks while every wrong answer will fetch -1 mark.
  • There will be 30 Star-marked questions, 10 in each section. In case of tie, maximum number of correct answers given will be considered for deciding the ranks

Student Coordinator

Sachin 86839-06098
Saba 60061-19504

In the Business Quiz, Questions can be asked from the following areas and related (extended) fields:

  • World & Indian Economy
  • International market & relationships
  • Methodology & techniques
  • Principles & theories
  • Business Tycoons
  • Brands, Brand Value, Slogans, Taglines & Endorsement

First Prize
Second Prize
7,000/-
3,500/-
  • There will be two rounds in this competition:
    • Written Prelims (eliminator)
    • Mains (Finale)
  • This is a group event and there must be a minimum of two and a maximum of three members in each team in each of the rounds
  • Top 4 or 6 teams from the prelims shall qualify to the main round depending upon the scores in the prelims. In case of tie in the prelims, the qualifying team shall be decided on the basis of maximum correctly answered *marked questions in the prelims.
  • There shall be 15-25 questions in the prelims each carrying 1 mark. There shall be some specific 3-8 *marked questions. There shall be no negative marking for unanswered questions or incorrect answers. Decision in case of incomplete or partially correct answers or spelling mistakes in answers shall lie at the discretion of the quiz master.
  • In case the qualifying team is not present at the time of announcement of prelims results, privilege shall be given to the next team depending on the score and availability. It is therefore mandatory for the all teams to be present at the specified time and venue for the announcements of prelims results.
  • The details of various rounds and their marking scheme of the mains, shall be announced before the start of the mains.
  • The quiz master shall be the only person responsible and decider of the question that can be placed under this quiz. No one else can claim against the domain of the question asked under this category.
  • The decision of the quiz master shall be final and bounding under all circumstances in all rounds.
  • Carrying reading/writing materials, cell phones, tablets, etc. at the venue of the prelims or mains while attending it shall lead to disqualification of the team.
  • Any attempt of the questions answered by your friends/ your college mates or any other resource person during the mains by shouting the answers out, may lead to losing points/losing that particular question or even to disqualification of the team.

Student Coordinator

Sonakshi 85808-02100
Isheeka 83073-65354